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(afterwards Nike). Knight made available Davidson a task in producing charts and graphs for his meetings with Japanese footwear executives. Her success using this function led to Davidson designing posters, ads, and flyers with the company.[five] In 1971, Knight and his co-founder necessary a logo for just a new line of jogging footwear they had been getting read more ready to introduce. They requested Davidson to design a stripe (business expression to get a shoe symbol) that "had a thing to accomplish with motion".